Digital museum showcasing the collection of worldwide legends over the years! 千古不朽博物館展示多年來收藏的世界傳奇故事!
Bronze Commemorative Medal of the Taiwan Industrial Promotion Exhibition
臺灣勸業共進會銅牌紀念章
Reference number: M491
Year: AD 1916
Material: Bronze
Size: 60.2 x 60.5 x 4.7 mm
Weight: 115.65 g
Manufactured by: Shokosha Ltd.(Workshop of House of Peers)
Provenance: Private Collector, Taiwan 2026
This is a bronze commemorative medal established for the Taiwan Industrial Exhibition, also known as the Taiwan Industrial Mutual-Progress Fair.
The obverse of the medal features a central goddess of unknown origin, whose back bears a pair of wings unfurled into a perfect circle. Clad in a robe that is neither distinctively Western nor traditional Japanese, she holds an oil灯 (oil lamp) in both hands. The wavy lines flanking her hands represent sunlight, which likely aligns with symbols such as the oil lamp and the goddess to signify enlightenment and the transition into a civilised society. The architecture depicted at the bottom corresponds to the design of the Taihoku Prefectural Hall, and the inscription “S.HATA” in the bottom-right corner serves as the initials of the designer, Shōkō Hata. The rim of the medal is relatively wide, featuring two incised grooves on each side and distinct decorative patterns at the top and bottom.
The reverse features a central round dais inscribed with the emblem of the Taiwan Industrial Exhibition, a circular design integrating the Chinese characters “臺” (Tai) and “共” (Gong). The upper half of the inner circle is engraved with the seal script characters “Taishō Fifth Year” (AD 1916), while the lower half bears the inscription “Taiwan Industrial Exhibition”. The dais is encircled by a laurel wreath, surrounded by a comparatively wide rim.
Born in Toyama Prefecture, Shōkō Hata served as a professor at the Tokyo Fine Arts School (now the Tokyo University of the Arts) and the Tokyo Higher School of Arts and Crafts (now Chiba University). From AD 1907 to AD 1910, he travelled to France as an overseas commercial intern for the Ministry of Agriculture and Commerce, becoming the first Japanese sculptor to be admitted to the École des Beaux-Arts in Paris. In AD 1915, he was appointed as a technical consultant (Shokutaku) for the Japan Mint. In AD 1927, he assumed the position of Director of the Sculpture Research Institute. Although the institute was abolished in AD 1930, he continued to serve as a consultant until AD 1948. During this period, he also held a concurrent position as a consultant for the Bureau of Merit and Award. Shōkō Hata is widely celebrated as the maker of the “Order of Culture”; the existing bust of Director Hasegawa inside the Japan Mint headquarters in Osaka was executed under his expert guidance. The distinctive Art Deco style of this medal likely stems from the designer’s formative experiences at the École des Beaux-Arts in Paris.
The edge of the commemorative medal is smooth, featuring a manufacturer’s mark stamped with “Shōkōsha”. Shōkōsha was established by Kamekichi Yamazaki, a prominent dealer in precious metals. Born in AD 1870 in Tokyo Prefecture to a commoner family, Yamazaki inherited the Shimizu Store from the Yamazaki family and progressively accumulated considerable wealth. In AD 1910, he established an educational workshop named “Shōkōsha Apprentice Supplementary Education Society”, which subsequently transitioned into an official industrial school. In AD 1918, he founded the “Shōkōsha Watch Research Institute”, venturing into watchmaking. In AD 1925, the institution introduced its brand, “Citizen”, which achieved immediate and widespread acclaim. By that year, as a primary taxpayer in Tokyo, Yamazaki was elected to the House of Peers as a representative of high-tax-paying citizens. In AD 1927, Shōkōsha collapsed due to financial mismanagement. In AD 1930, Yosaburo Nakajima and Ryoichi Suzuki, Japanese representatives for the Swiss watchmaker Schmid, acquired Shōkōsha, reorganising it into the Citizen Watch Co., Ltd., and invited Yamazaki to serve as Chairman of the Board.
AD 1916, the Taiwan Governor-General’s Office organized a grand celebration for the twentieth anniversary of its administration, launching the island’s first international exhibition, the “Taiwan Industrial Exhibition”. Against the backdrop of armed anti-Japanese resistance and localized conflicts with indigenous tribes during the 1910s, the event likely aimed to propagate the achievements of twenty years of colonial rule and position Taiwan as a strategic “base for the southward expansion”. The Governor-General’s Office and the Association for the Mutual Support of the Exhibition (Kyōsankai) fully mobilised society, utilising local administrative networks (Baojia), agricultural associations, and prominent local gentry to form an exhibition committee. They strictly gathered and reviewed over 60,000 domestic local products and external reference exhibits. Following precedents set since the Paris Exposition, a formal appraisal and evaluation system was implemented, under which five categories of awards were conferred, distributed as Honorary Prizes, Gold Medals, Silver Medals, Bronze Medals, and Certificates of Merit. Concurrently, a robust promotional campaign was executed through 52 newspaper outlets, including the Taiwan Nichinichi Shimpō, along with commemorative picture postcards and railway fare discounts, successfully drawing massive crowds. The exhibition space was divided into two grand venues. The first venue, situated in the newly constructed Taiwan Governor-General’s Office building—the symbolic epicentre of authority—displayed regional products and the administrative achievements of modernised government departments, whilst strategically placing exhibits from mainland Japan on the third floor to clearly delineate the hierarchy between the metropole and the colony. The second venue, hosted at the Forestry Experiment Station, adopted the style of a tropical amusement park. It featured specialized pavilions, including the South China and South Seas Pavilion, the Indigenous Peoples Pavilion and Tribal Huts illustrating the achievements of indigenous administration, and the Machinery Pavilion, alongside an aquarium in Keelung promoted as the premier facility of the Empire. Beyond the pavilions, public entertainment thrived with the introduction of Chinese Peking opera, spectacular illusionist magic performances by the Tenshō troupe, lottery draws, and masquerade parades. Local gentry spontaneously organized a combined grand procession featuring Mazu of Beigang and the Emperor Baosheng, seamlessly integrating the modern exposition with indigenous folk beliefs. This milestone event attracted inspections from Prince Kan’in Kotohito of Japan and official delegations from the Republic of China; due to the overwhelming public enthusiasm, the fair was extended by six days, ultimately drawing over 810,000 visitors throughout its 36-day run. Although the exhibition generated only a transient economic boom for urban businesses, it successfully showcased the milestones of modern development and laid a profound institutional foundation for the subsequent consolidation of Japanese corporate sugar capital, the rise of Taiwanese tourism, and the strategic expansion of the southward policy.