The “Greys” Cigarettes De Reszki Cigarettes Cards British Orders of Chivalry & Valour 1939 Series

The “Greys” 煙草公司 德．雷什克煙草 香煙卡 英國騎士及勇氣勳章系列

Item number: C3(1-25)

Year: AD 1939

Size: 36 x 66 mm

Provenance: Private Collector in the UK

The origins of the cigarette and trade card can be traced back to the eighteenth century when it became common for tradesmen to produce cards which contained their business details, with perhaps a logo or pictorial representation of their work. During the twentieth century, the development of recognizable national brands, and advances in colour printing technology, led to a rapid increase in the production of trade cards and they became a popular promotional tool throughout Europe and North America. The Au Bon Marché store in Paris was one of the first shops to develop the idea of a series of cards, aimed at keeping the customer returning to the store in order to complete the set₁.

The progression from the general trade card into a cigarette card occurred due to the fragility of early cigarette packets. In the 1880s a plain piece of cardboard, known as a “stiffener,” was designed to protect early American cigarettes from being crushed in their fragile paper packets. The stiffener evolved into a cigarette card. It was with the mass production of cigarettes taken off the production of cigarette trade cards by the 1890s₂.

This is a desirable set of 25 cards depicting decorations and orders of the British Empire. They were contained as marketing material in De Reszke (Godfrey Phillips Limited and Associated Companies) cigarette packages in 1936.

物件編號: C3(1-25)

年代: 西元 1939年

尺寸: 36 x 66 mm

來源: 英國私人收藏

香煙卡和貿易卡的起源可以追溯至18世紀，當時商人製作含他們業務細節的卡片時亦會附上標誌或圖像代表他們的工作。到了20世紀，知名國家品牌的發展和彩色印刷技術的進步，導致貿易卡的生產迅速增加，它們成為歐洲和北美的熱門促銷工具。巴黎的Au Bon Marché商店是最早開發一系列卡片概念的商店，旨在讓顧客回到商店購買整套卡片。

由於早期香煙包裝的脆弱性。在1880年代，一塊稱為”硬板”的白色卡片被放在包裝中，以保護早期的香煙不被壓壞在脆弱的紙包中。這塊硬板之後成為了香煙卡。到了19世紀90年代，隨著香煙的大規模生產，香煙卡開始大量生產。

這套香煙卡展示了大英帝國的勛章和勳章。它們作為行銷物料，於1936年包含在De Reszke（Godfrey Phillips Limited 及相關公司）的香煙包裝中。

更多相關訊息請參考:

John Broom, A HISTORY OF cigarette AND TradeCards(UK:Pen and Sword Books Ltd, 2018), p.21

John Broom, A HISTORY OF cigarette AND TradeCards, p.22

https://digitalcollections.nypl.org/items/510d47de-59e1-a3d9-e040-e00a18064a99